The News Wars
The athletic competitions that take place every two years at the summer and winter Olympic Games aren’t the only competitions happening during those times. Another fierce battle taking place is the...
View ArticleNancy & Tonya Wrap Up from 1994 to 2014, 20 Years in the Making
The 2014 Winter Olympics Closing Ceremony took place in Sochi, Russia on Sunday night, February 23. The ceremony went well, had no mechanical issues, and Russia even threw in a little bit of humor –...
View ArticleJoin PRSA on Wednesday, March 19 for Lunch with The Wall Street Journal...
Gerald Seib, Washington Bureau Chief for The Wall Street Journal, will talk about the WSJ newsroom, how he works with communicators, and his insights on: 2014 midterms and the prospects for the Senate...
View ArticleTop 5: Highlights from Our Media Relations Workshop & Luncheon
DC-area communicators gathered together on Thursday, March 6 for a media relations bootcamp and luncheon we hosted. Four of our area’s leading broadcast reporters and personalities, Michelle Basch...
View ArticleTriumphs and Slip-ups: An Introduction to our Next Blog Series
Have you ever heard a story on the radio, seen a commercial on TV, or followed a trending hashtag that completely captivates you and urges you to instantly indulge in the company or the company’s...
View ArticleA PR Case Study: Red Bull Stratos
In 2005, one of the most successful PR stunts began. Red Bull and Austrian skydiver and base jumper Felix Baumgartner began groundwork for a stratospheric freefall planned to exceed human limits....
View ArticleA PR Case Study: Susan G. Komen and Planned Parenthood
Did you know that 1 in every 8 women in the United States will develop invasive breast cancer over the course of her lifetime? This statistic may scare many of us, and remind us that we and those we...
View ArticleA PR Case Study: Share a Coke
The world we live in today hovers around the digital space, and the way we connect with one another continues to evolve. It might seem as though the more people we connect with online, the fewer we...
View ArticleA PR Case Study: Wal-Marting Across America
On September 27, 2006, a fake blog known as “Wal-Marting Across America” came into the spotlight. It featured the journey of Jim and Laura and their adventure from Las Vegas to Georgia. They traveled...
View ArticleA PR Case Study: Dove Real Beauty Campaign
For decades, the media has portrayed the idea of a “beautiful woman” as something completely fake. Whether it’s in a magazine or on a commercial, almost every single one of these women have been...
View Article
